Kind snacks - World KINDness Month Consumer Pop Up
In celebration of World Kindness Month, KIND Snacks executed its very own KINDness Market, showcasing Canadian small businesses with curated artisan and vintage goods. The market supported proceeds to a local charity and sampled KIND to tap into the brands values while driving awareness and relevance for the brand. This was supported by a creative influencer and media relations strategy. The market resulted in over 2.5K visitors, 60M impressions and 195 pieces of content.